I'm on a personal mission to bring back the calling card
, a Victorian-era etiquette lost to time. I've been distributing mine for years but it hasn't caught on.
Of course we exchange business cards with those whom we interact with professionally but how appropriate are our business details for those with whom we interact socially? The details contained on a business card are reflective of whichever organisation we currently represent and are usually very different to our personal details.
"You are not your job. You're not how much money you have in the bank. You're not the car you drive. You're not the contents of your wallet.." said Edward Norton
's character in the film and novel 'Fight Club
Who we are professionally is not who we are socially, and calling cards are a useful mechanism to demarcate between them.
-SRA. Auckland, 19/vi 2013.